Things I Know Something About

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I think it's really just commerce now, but there are unique aspects to the online piece we think of as eCommerce, and that's been my career focus (though I spent a lot of years working retail in store). My favorite thing about working in eCommerce is helping folks build things, but there's something so satisfying about bringing all the layers of information and actions together and creating satisfying and profitable experiences. Check out my new personal project, Leodie.co.

I started out in Social Media helping with social content at Magento, especially to help amplify my other content work like blogs and gated lead gen content. I went full-time with it when we joined the Adobe team and had a lot of fun, but it's some of the hardest work I've ever done. Adobe Commerce's Insta (formerly Magento Commerce) is still live with evidence of my work.

 I'm still amazed that they put twenty-two-year-old me in charge of teaching English Literature and History to 150 high-school students. I only got three years before I was cut with the budget, but was one of the most meaningful experiences of my life and taught me a lot about a lot of things.  

Storytelling preserves our collective experiences, connects us through shared narratives, and helps us make sense of the world. It's how we teach empathy and other valuable lessons. It also sparks imagination, helping us solve complex problems. It's a big part of what makes us human. In my free time, I still work on my own writing projects, and help others with theirs. One project I really enjoyed contributing to is V by Matthew Mckissick, a character study of Venice Beach.