Things I Know Something About

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As an avid reader and born storyteller, content came fairly naturally to me. It feels weird for me to talk about myself on these pages and on social because our best work as marketers should always be about our customers and how we can help them, but this is my About page so...

I've done a bit of everything in digital marketing from product and partner marketing to specialized activities like email marketing, lead gen, and social media--and I know how to use data tools to measure success. I think understanding how all the pieces fit generates the highest-quality work.

I started out in Social Media helping with social content at Magento, especially to help amplify my other content work like blogs and gated lead gen content. I went full-time with it when we joined the Adobe team and had a lot of fun, but it's some of the hardest work I've ever done.

I think it's really just commerce now, but there are unique aspects to the online piece we think of as eCommerce, and that's been my career focus (though I spent a lot of years working retail in store). My favorite thing about working in eCommerce is helping folks build things, but there's something so satisfying about bringing all the layers of information and actions together and creating satisfying and profitable experiences.

Storytelling preserves our collective experiences, connects us through shared narratives, and helps us make sense of the world. It's how we teach empathy and other valuable lessons. It also sparks imagination, helping us solve complex problems. It's a big part of what makes us human.